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Business Plan
Kopečná, Eva ; Urbanová, Marcela (referee) ; Heralecký, Tomáš (advisor)
The diploma thesis deals with posibility of estabilishing a kart´s race with a bar in the selected location. There are theoretical background needed for processing work at the first part. The second part contains practical solutions for business plan. The thesis is based on competition and market analysis, potential customers and marketing research. The result is a comprehensive project to establish the kart´s track with the bar.
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Business plan of founding a tennis school
Coufal, Tomáš ; Kočíb, Tomáš (advisor) ; Štědroň, Bohumír (referee)
Title: Business plan of founding a tennis school Target: Target of the work is to set up a business plan for founding a tennis school in Prague, which should with using methods mentioned below bring the answer for essential question about space on the trade for this kind of business and it's potential rentability. Method: During processing thesis were used this methods: description (document analysis), interview with methodist of Czech Tennis Association Mrs. Jana Srnisková, written inquiries on candidates of second grade of tennis coaching, Porter five forces analysis, PESTEL analysis, competition analysis and SWOT analysis, which has helped to detect strenghts and weaknesses of tennis school and on the other hand provided evaluation of opportunities and threats analysed from external point of view. Results: The results should approach the problematic of founding tennis school in real conditions of TJ Sokol Horní Počernice. In final evaluation we can state, that in terms of exclusivity, courts will be used only with one tennis school - tennis school of Hroní Počernice. Despite the large amount of competition of tennis schools we could consider this business as profitable business. Keywords: Trade business, analysis, competiton, SWOT analysis, marketing mix.
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Transfer of delictual liability in competition law
Pelikán, Michal ; Šmejkal, Václav (advisor) ; Svobodová, Magdaléna (referee)
Transfer of delictual liability in competition law The issue of delictual liability for anti-competitive practices and subsequent identification of party which is to be penalized for them is, with regard to effective protection of competition, a crucial one. However, it is also a topic which is, with a few notable exceptions, often addressed only superficially. This work therefore aims to perform thorough analysis of rules applicable to transfer of delictual liability both on European and Czech national level. For this purpose, it is divided into two major and comparatively separate parts. First of them is devoted to a detailed analysis of the European court of justice case-law related to the possibility of transfer of liability from the original infringer to a different legal entity. The aim is not only to identify particular criteria, which may affect such transfer of liability, but also to illustrate the direction in which the case-law of the European court of justice evolved and in which it is probable to continue heading in the future. The second part of this work deals with regulation of the transfer of liability within the Czech legal framework, commencing with adoption of Act no. 63/1991 Coll., on the Protection of Competition, up to the present. Considering the decisive influence of the...
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Business plan of founding a tennis school
Coufal, Tomáš ; Kočíb, Tomáš (advisor) ; Štědroň, Bohumír (referee)
Title: Business plan of founding a tennis school Target: Target of the work is to set up a business plan for founding a tennis school in Prague, which should with using methods mentioned below bring the answer for essential question about space on the trade for this kind of business and it's potential rentability. Method: During processing thesis were used this methods: description (document analysis), interview with methodist of Czech Tennis Association Mrs. Jana Srnisková, written inquiries on candidates of second grade of tennis coaching, Porter five forces analysis, PESTEL analysis, competition analysis and SWOT analysis, which has helped to detect strenghts and weaknesses of tennis school and on the other hand provided evaluation of opportunities and threats analysed from external point of view. Results: The results should approach the problematic of founding tennis school in real conditions of TJ Sokol Horní Počernice. In final evaluation we can state, that in terms of exclusivity, courts will be used only with one tennis school - tennis school of Hroní Počernice. Despite the large amount of competition of tennis schools we could consider this business as profitable business. Keywords: Trade business, analysis, competiton, SWOT analysis, marketing mix.
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Business Plan
Kopečná, Eva ; Urbanová, Marcela (referee) ; Heralecký, Tomáš (advisor)
The diploma thesis deals with posibility of estabilishing a kart´s race with a bar in the selected location. There are theoretical background needed for processing work at the first part. The second part contains practical solutions for business plan. The thesis is based on competition and market analysis, potential customers and marketing research. The result is a comprehensive project to establish the kart´s track with the bar.
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Analysis of competitive local radio station "Rádio Dobrý den"
Hasil, Tomáš ; Vávra, Oldřich (advisor) ; Bouška, Milan (referee)
Work is dealing with market of radio stations in Liberec with focus on analysis of the competition in this region. Theoretic base include structural analysis of branches, BCG matric and Porter's five forces model. Practical part is dealing with analysis of local radio station "Dobrý den" and suggests strategy and goals for years to come. One of the partial part is marketer research, whose point is to ascertain the most objective measure of quantity of radio listeners in Liberec. This indicator does not exist in official form, but this indicator is essential for local radio station on small market. Diploma work confront official measure of quantity of radio listeners measured in whole Ústecký and Liberecký region and measure of quantity of radio listeners measured in Liberec done by marketer research.
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